What is an NIL?
NIL stands for "name, image, and likeness" and refers to the rights of athletes and personalities to profit from their identity. NIL deals are private transactions between athletes and companies, and can include product endorsements, social media posts, and other activities.
How do you use the NIL Model?
Our forte lies in crafting dynamic sponsorship activations across diverse traditional and digital platforms, emphasizing brand athlete influencer collaborations. Leveraging the Name, Image, Likeness (NIL) model, we bridge combat athletes and major brands, forging connections that resonate and elevate their profiles.
How do you approach each project?
Fresh on Monday Sports and Entertainment excels in sponsorship development and creative film avenues, bringing together industry expertise and innovation. We do not focus on hype and popularity as those can fluctuate and evaporate over time. We focus and align brands with athletes through mutual values and principles, thus creating a merger that is deeper than just financial. Our goal is to ignite emotions and entertain through stories that leave a mark. We build brand partnerships that matter, creating lasting relationships through our creative ventures. At Fresh on Monday, we're driven by an unyielding passion for truth, character, and moxie. We’re here to make you feel, to inspire, and to leave a legacy with swagger and style.
Are you a management agency?
No we are not. We are a media and marketing firm that prioritizes story and archetype. We craft dynamic sponsorship activations, emphasizing brand-athlete collaborations, and specialize in infusing every project with compelling narratives and cinematic flair. Our commitment to storytelling transforms events into unforgettable experiences, creating deeper connections between brands and their audiences. But above all, we are storytellers. We infuse Hollywood-style narrative expertise into every project, transforming brand partnerships and live events into immersive experiences. Whether it's the thrill of MMA, Boxing, Jiu-Jitsu, Lucha Libre, or the enchantment of entertainment concerts, our storytelling prowess ensures every event is an unforgettable narrative.
What makes FOM unique?
Fresh on Monday Sports and Entertainment excels in sponsorship development and creative film avenues, bringing together industry expertise and innovation. We craft dynamic sponsorship activations, emphasizing brand-athlete collaborations, and specialize in infusing every project with compelling narratives and cinematic flair. Our commitment to storytelling transforms events into unforgettable experiences, creating deeper connections between brands and their audiences.